Alexandra Arellano Espinoza


Design projects

My TF1
Peugeot
Contentsquare
Rochebobois
Orchestre de Paris
Musée des Lettres & Manuscrits
MSD Connect
GMF Chatbot
Devoteam - Revolve training



Art projects

Data lingua
From A to Z
Variations
Static movement
Movement 1 & 2
Libri illeggibilli
Images tramées
 


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© Paris 2025
MSD Connect laboratory

UX Design revamping of a website dedicated to pathologist













Project objectives:
  • Redefine MSD editorial strategy 
  • Increase and set a strong fondation of customers 
  • Facilitate navigation and make content more accessible to users

Production:
  • Strategic framework, benchmark
  • Card sorting, personas & co-creation workshops
  • Information architecture, userflow & wireframing