Alexandra Arellano Espinoza


Design projects

My TF1
Peugeot
Contentsquare
Rochebobois
Orchestre de Paris
Musée des Lettres & Manuscrits
MSD Connect
GMF Chatbot
Devoteam - Revolve training



Art projects

Data lingua
From A to Z
Variations
Static movement
Movement 1 & 2
Libri illeggibilli
Images tramées
 


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© Paris 2025
Contentsquare

Product design - Data analytics platform that helps clients better understand how their users interact with their digital services












Project objectives:
  • Design, develop and improve existing and new platform features, such as Journey analysis & Zoning
  • Take into consideration stakeholder inputs, user needs and feedback
  • Work efficiently using an Agile methodology

Production:
  • Design thinking workshops
  • User flow, user stories
  • Information architecture, wireframing & UI design
  • User testing protocols and implementation
  • Design deployment and review