UX Design of luxury, high-end digital services
Project objectives:
- Strengthen the digital relationship between Chanel and its clients
- Improve the link between the digital user experience and the in-boutique experience
- Communicate about the House's craftsmanship, new collections, boutique arrivals, services and cultural initiatives
- Take into consideration stakeholder inputs from different Chanel departments
Scope highlights .Com & App:
-
My account revamp, actvivity center & notifications
- Fashion menu revamp
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Eyewear e-commerce journey
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E-services journey: online booking, online repair tracking
- Queue line management journey
Production:
- Strategic & Brief definition
- Benchmark, context framework, data analysis, best practices
- Mapping, user flow, user stories, story boards
- Information architecture, wireframing