Alexandra Arellano Espinoza


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Peugeot
Contentsquare
Rochebobois
Orchestre de Paris
Musée des Lettres & Manuscrits
MSD Connect
GMF Chatbot
Devoteam - Revolve training



Art projects

Data lingua
From A to Z
Variations
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Movement 1 & 2
Libri illeggibilli
Images tramées
 


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© Paris 2025
Chanel - Fashion division

UX Design of luxury, high-end digital services









Project objectives:
  • Strengthen the digital relationship between Chanel and its clients
  • Improve the link between the digital user experience and the in-boutique experience
  • Communicate about the House's craftsmanship, new collections, boutique arrivals, services and cultural initiatives
  • Take into consideration stakeholder inputs from different Chanel departments

Scope highlights .Com & App:
  • My account revamp, actvivity center & notifications
  • Fashion menu revamp
  • Eyewear e-commerce journey 
  • E-services  journey: online booking, online repair tracking
  • Queue line management journey 

 Production:
  • Strategic & Brief definition
  • Benchmark, context framework, data analysis, best practices
  • Mapping, user flow, user stories, story boards
  • Information architecture, wireframing