Alexandra Arellano Espinoza


Design projects

My TF1
Peugeot
Contentsquare
Rochebobois
Orchestre de Paris
Musée des Lettres & Manuscrits
MSD Connect
GMF Chatbot
Devoteam - Revolve training



Art projects

Data lingua
From A to Z
Variations
Static movement
Movement 1 & 2
Libri illeggibilli
Images tramées
 


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© Paris 2025
GMF Chatbot

UX/UI Design of a chatbot, created to help clients get insurance quotes








Project objectives:
  • Strengthen GMF's support strategy for its clients
  • Modernise the brand's digital image
  • Making quotations and special offers more accessible

Production:
  • Strategic framework, benchmark, co-creation workshop
  • Information architecture, userflow, wireframing
  • Interactive prototyping, user testing